Required:
-Ban reason you receive when you get kicked
Optional:
-Your player name
-Game name (BF3 or BF4 or BF3/BF4)
-PBGUID(s) of your player(s)
-EAGUID(s) of your player(s)
-BattlelogID(s)/PersonaID(s) of your player(s)
http://battlelog.battlefield.com/bf4/soldier/playername/stats/personaid/pc/-Date you first noticed that you are banned
-Tell the truth

Things not to do:
-Insults
-Hide information about stuff you did that might caused the ban (Stats padding, glitching)
Every player that wants to ban appeal should also be aware of our decision to enforce Cross-Game Bans:
http://www.247fairplay.com/forum/index.php?topic=100.msg337#msg337You will receive a response within 7 days by ADMINISTRATOR, MODERATOR or BAN MANAGER. Their decisions are to be respected in any case.